Black Friday's big draw: Youth

Indeed, at 4 a.m., the Cherry Hill Mall had the air of a Saturday afternoon, with hundreds of youth filling it’s cavernous space.

They crowded in stores such as Hollister and Abercrombie and Fitch where equally young male models posed shirtless in shorts.

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Why? Maybe now Black Friday has become such a marathon that only the young have the stamina with retailers opening stores earlier than ever this year-on Thanksgiving night, instead of midnight or later on Black Friday.

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