Indeed, at 4 a.m., the Cherry Hill Mall had the air of a Saturday afternoon, with hundreds of youth filling it’s cavernous space.

They crowded in stores such as Hollister and Abercrombie and Fitch where equally young male models posed shirtless in shorts.

Why? Maybe now Black Friday has become such a marathon that only the young have the stamina with retailers opening stores earlier than ever this year-on Thanksgiving night, instead of midnight or later on Black Friday.