Why would the president wait until 14 days before the election, after the conventions and the debates, to release his plan? And then print 3.5 million copies of it, making the plan a publishing phenomenon to rival “Dreams from My Father”?
It’s the panicked realization that his campaign’s attempted destruction of Mitt Romney hasn’t worked and isn’t enough to win. The NBC/Wall Street Journal poll this week found that 62 percent of people want major changes in a prospective Obama second term. Four percent — that’s almost down to Obama administration officials and immediate family — want more of the same.
So the president needed someone to get on QuarkXPress to paste together “a new plan” and then run down to FedEx Kinko’s — pronto. But he couldn’t hit print during debate season, lest he give his opponent another target. Surely Romney would have loved to cite the risible document as Exhibit A for Obama’s status-quo presidency.
If the pamphlet works, it deserves to join the ranks of the classic picture books of all time, right up there with “Go, Dog. Go!” and “The Very Hungry Caterpillar.”