But his ideas about campaigning itself might be even more un­or­tho­dox. Almost everything other candidates do, Clayton said, is wrong.

“There’s other people who have gone out and put signs all over, and gone and talked to people,” he said on the phone. “And they get less votes. They go down.”…

The son of an activist who lobbied Congress on behalf of Christian schools, Clayton does little campaigning in the physical world. He focuses on his Facebook page (382 “likes”) and Web site.

When a reporter asked about upcoming rallies or public events, Clayton declined to name any.