Most disquieting, even to some of Obama’s 2008 supporters, has been just how ordinary a politician he’s become. Far from the passionate, lofty rhetoric and mesmerizing oratory of four years ago, his words have become thoroughly two-dimensional.

The things he says on a daily basis could come from anyone running for office in the United States today. Obama for America surely set up countless focus groups and spent millions on polling and, rather than using what they learned to create a compelling narrative, produced a product akin to Wonder Bread. It tastes good but has little nutritional value.

Americans don’t need more pabulum. They need leadership and vision. That the president is perfectly willing to dumb down his re-election campaign erodes the brand he built during his first White House run.