A dozen swallowing incidents have been linked by the CPSC to Buckyballs since 2009. Compare that to the estimated 30,000 emergency room visits that occur every year as a result of children swallowing government-minted coins.

There are no fewer than five cautionary labels on every Buckyballs or Buckycubes product box; the company distributes an educational video on the dangers of swallowing the toys. And Maxfield and Oberton has cooperated with the government on safety policy since its inception.

Yet, several feckless retailers (including Brookstone, Amazon and Urban Outfitters) under the regulatory gun have already yanked the magnets from their virtual and physical shelves despite the company’s clear warnings that Buckyballs and Buckycubes are for adults — not children.