Almost everyone in the group said they voted for Obama in 2008, but they were about evenly split between Obama and Mitt Romney in the 2012 race, with several still undecided.
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Luntz showed the group more than a dozen negative TV ads funded by both presidential campaigns and outside groups and asked participants to rate on a scale of zero to 100 the impact of each ad, regardless of which candidate they are leaning toward.
A majority pointed to a 60-second AFP spot — which has been running in swing states as part of a reported $27 million advertising blitz by the Koch brothers-backed group — as the most effective ad of the current cycle…
“They basically said exactly what I’m thinking,” one of the participants said of those featured in the ad.
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