Both issues indexed high above the the titles’ previous week newsstand sales, according to MagNet’s Industry Insights. Time’s “Mom Enough” performed 82 percent higher than the mag’s prior issue and 43 percent over the previous 26 weeks on average, while Newsweek’s “Gay President” was up nearly 78 percent over the previous issue and 53 percent over the last 26 weeks’ average. Although both issues did perform significantly below their year-ago issues, there’s a good reason: at the time, Time and Newsweek’s covers were dedicated to the hugely newsworthy death of Osama bin Laden.
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