Brookings fellow Matthew M. Chingos and University of Mississippi assistant professor Michael Henderson argue that contrary to conventional wisdom, “information about the LDS church and Mr. Romney’s affiliation with it poses little threat to his electoral prospects, even among evangelical Christians” and that “in fact, messages about Romney’s religion may even boost his support among conservatives.”

The authors point to decades of polling showing that as many as one in four voters say they would have reservations about voting for a Mormon presidential nominee.