Think about what Romney actually did while running Bain Capital. Stephen Kaplan, the Chicago business professor, argues that he should get credit just for having run something. But former Bain Capital partner Eric Kriss, who also worked with Romney in the Massachusetts governor’s office, has warned people not to read too much into the gig. “Mitt ran a private equity firm, not a cement company,” Kriss told The New York Times in 2007. “He was not a businessman in the sense of running a company. He was a great presenter, a great spokesman, and a great salesman.”

Those who have worked with Romney cite his flexibility as a virtue. “He’s spent his entire life in a world that’s constantly changing, where he has had to modify his thinking in order to address problems,” says Scott Meadow, his friend and former business partner. “I think it demonstrates something that I’ve always seen: an ability to adapt and change, and a willingness to accept that his thinking evolves. And not being afraid to change his mind and go in a different direction because that seems like the appropriate thing to do.” Meadow says Romney is “loyal to success,” whatever form it takes. “He’s flexible because he’s had to be,” Meadow says.

Which is why Romney’s book, his speeches, his debate performances, and his interviews are not necessarily indicators of who Romney is and what he believes. Aside from being rhetorically pro-business, Romney appears to have no consistent ideological outlook. The best way to understand his campaign is as a top-of-the-line consultant’s report on the contemporary GOP…

In this, his second primary campaign, the problem that consultant Romney has chosen to solve is not the Medicare crisis, the federal debt burden, or sluggish economic growth. Instead, it is how to appeal to a Republican Party torn between Tea Party activists and Beltway moderates. Romney’s insistence on having it both ways at every opportunity reveals not just his own incoherence but a party with irreconcilable goals: a leaner federal government that cuts no major programs, a balanced budget with a beefed-up defense budget, entitlements that are reformed and reduced but never cut or changed. What does Mitt Romney believe? Like the PDF says, he believes in America—and anything America wants him to believe.