Every year, more people search online dating sites to find their next Valentine. A new study shows that how you catch a potential date’s eye might depend on your gender. Researchers used eye tracking technology to follow people’s eye movements as they perused online profiles. The results show that men spend 65 percent more time looking at photos than women. Women, on the other hand, spent 50 percent more time than men actually reading the profiles.

AnswerLab, a consumer research company, ran the study in one day at a coffee shop in San Francisco, Calif. The study asked 39 patrons who identified themselves as interested in dating the opposite sex to take part in the study. Participants, 18 women and 21 men, looked at dating profiles from Match.com and eHarmony.com on a laptop.