13. The Blaze
> Value: $24 million
Glenn Beck, of Fox and Mercury Radio fame, has quickly built The Blaze as the conservatives’ answer to The Huffington Post. Leveraging his incredible success as a TV-personality and radio show host, the site has grown to 3.6 million readers in just over a year. The site also appears to be benefiting from an impressive lineup of media talent. Betsy Morgan, former CEO of The Huffington Post, who helped grow the site from 4 million to over 20 million readers during her tenure, was hired as president of The Blaze in January. Scott Baker, co-founder of conservative blog Breitbart.tv, is The Blaze’s editor-in-chief. The site’s pedigree, along with Beck’s star appeal, appear to be drawing fans. However, despite incredible early numbers, the site may be suffering from the same problem Fox claims it had with Beck’s show. While advertising seems relatively strong for a such a young brand, premium advertising is still sporadic. The site’s greatest asset may also be its greatest weakness – its identity is inextricably linked to that of its founder.