“We actually got hold of the information director of the school, we got the raw material, the numbers around the story,” said Kris Hammond, Chief Technology Officer of Narrative Science. “And we fed it to our system, which wrote the story, where the headline and the lead were focused on the fact that it was a no-hitter. Because how could you write a baseball story and not notice that it was a no hitter? I mean what kind of writer or machine would you be?”