Pelosi says in the letter that her conversations have been focused on the policies that will assist American families. Her focus on message implies that Democrats lost at least 60 seats and the House because of a failure to communicate effectively about the agenda the party delivered rather than public disapproval of the policies. It’s an argument that may resonate well with House Democrats who blame the White House for not putting enough energy into honing and promoting public relations campaigns in support of major legislative items.
“In addition, we must build the capacity for effectively communicating our message of job creation and opportunity for all, while supporting our signature achievements of health care, Wall Street reform, and Social Security and Medicare,” she wrote. “In the 2006 election with our ‘New Direction’ and ‘6 for 06’ message, we spoke with great clarity and unity — and we won. Now, we must further modernize not only that message but the way in which we communicate with constituents.”