The Sesame Street costumes, for example, use a feathery fabric that mimics the fuzziness of the puppets in the classic children’s TV show. There are also other details in the costume that reinforce the image. For example, the Big Bird outfit includes thigh-high hose that resemble the character’s legs, and a headband with Big Bird’s face. But the length of the skirt, and the bows on the stockings, all convey a flirty feeling.

The costumes will likely be worn by younger women in their early twenties, but the company also sells versions of the characters in different designs targeted to teenagers and older women. For those groups, the costumes provide more body coverage.