AshleyMadison.com, the dating website for married people, tells momlogic exclusively that Mother’s Day is the second-busiest day of the year for female member signups…

Biderman (a married father of two) believes there are several reasons why women turn to AshleyMadison.com after Mother’s Day in particular:

* On Mother’s Day, women in general expect to be celebrated by their partners. However, for many already suffering from a lack of appreciation, this day represents a continuation of neglect and disappointment.

* Women have affairs for different reasons than men. Whereas men are usually looking for sex, women tend to seek attention that they’re not getting at home. This lack of attention often makes them feel undesirable — and feeds their need for validation.