3. Perez Hilton, $44 million. The entertainment and gossip site have over 7 million unique visitors. 24/7 estimates twelve page views per visitor. The site carries very little premium advertising although its text link ads probably do well. CPM per page is $6. The site has revenue of about $6.2 million a year. Perez Hilton has very little staff and appears to have very low operating costs. The company’s margin should be 60%. This site would be very valuable to a large media company with online entertainment content.
