The AFA’s boycott site claims over 350,000 signed-up supporters, about the same number as successfully boycotted the Ford Motor Company for over two years. Yet a Google News search on “Pepsi boycott” and a Google News Archive search from January 2008 to July 2009 on “Pepsi boycott American Family Association” (each string entered without quotes) show that there has been virtually no meaningful coverage of the AFA’s boycott since it began.
Luckily for Ford, it did what it had to in order to end its AFA boycott in early 2008 — just in time for it to refocus on its business while rivals General Motors and Chrysler slid into bankruptcy and government bailouts. The press also ignored that boycott. Although orchestrating an effective boycott of a company selling one-time big-ticket items is easier than doing it to a diverse corporate consumer-products conglomerate, Pepsi management would be well advised not to be complacent.
That leads me to cite the boycott that no one has organized, but which clearly exists.
It becomes more obvious with each passing month that General/Government Motors and Chrysler have permanently lost a large percentage of consumers who won’t buy a vehicle from a bailed-out and/or state-run company.