The prize for converts will be a pilgrimage to a holy site of their chosen religion — Mecca for Muslims, the Vatican for Christians, Jerusalem for Jews and Tibet for Buddhists…

“We are giving the biggest prize in the world, the gift of belief in God,” Kanal T chief executive Seyhan Soylu told Reuters.

“We don’t approve of anyone being an atheist. God is great and it doesn’t matter which religion you believe in. The important thing is to believe,” Soylu said.