“In Europe’s air conditioning wars, the hoi polloi are beating the climate scolds. The public is putting comfort and public health above green dictates.” (- Wall Street Journal editorial, July 20, 2026).
The summer peak is climate alarmism time. To which it can be said: “don’t whine, chill.” That means enjoying air conditioning inside but also thinking about conditioned air outside and certainly mist machines. And witness the plethora of new products to handle the heat, from underwear to hats to shirts. From the AI summary:
Mini-A/C units for clothing integrate seamlessly into your wardrobe to provide portable, on-the-go cooling. Ranging from wearable clip-on personal fans and thermoelectric neck plates (like the Sony Reon Pocket) to battery-powered cooling jackets, these systems circulate continuous airflow or actively chill your skin. [1]
The rush to comfort is on. In Europe, the Wall Street Journal reported a surge in A/C installation with much more projected in France, Germany, and Belgium. In Britain, record orders have manufacturers working seven days a week. Chinese A/C exports to the EU are up more than 40 percent this year. Rhetoric from the global warming lobby is driving this, not only recent temperatures.
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