The popularity of the acai berry as a so-called “superfood” is a triumph of marketing over reality. This is a berry from the Amazon that was eaten by local people – because it was available – but was then marketed by a company called Sambazon and became an international sensation.
There are lots of berries around the world that are a fairly good source of vitamins, but none of them deserve the moniker “super”. That is pure marketing hype. Acai is bitter (does anyone actually like acai?) and has to be imported from the Amazon, while if you live in the US there are lots of better choices, like blueberries. Why would people bother? Because they were lied to by celebrities.
The idea is that a superfood packs so much nutrition, including things like antioxidants, that they have specific health benefits. This is not a credible claim, and there is no solid scientific data to back up such claims. Generally the companies trying to market these foods will finance some studies designed to generate marketing copy, but nothing am0unting to serious research.
The very concept of a “superfood” is flawed, and likely to be counterproductive. What matters is one’s entire diet, not one component of the diet. The best approach is a simple one – eat a varied diet containing plenty of fruits and vegetables. That’s it – there, I just saved you from having to buy any healthy eating books, spending time or money on fancy diets, or obsessing over minutiae regarding your diet. Just eat your fruits and veg.
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