When blonde, blue-jean clad Sydney Sweeney recently sent liberals into a tizzy with an American Eagle ad, it was a clue that corporate branding in America is undergoing a massive reboot. Other clues also have emeged.
In March, the Steak 'n Shake restaurant chain embraced the Make American Healthy Again crowd. Tech leaders like Meta founder Mark Zuckerberg have made high-profile overtures to President Donald Trump and his MAGA supporters.
But not every company is walking back from woke. Cracker Barrel, a favorite of road-weary interstate travelers for decades, ditched its old-timey logo on Aug. 19 in favor of a "cleaner" design. The new logo erases the grandpa leaning against a wooden barrel image that customers have associated with the restaurant since 1977.
Now, the company is enduring an extraordinary backlash, including the derision of rival restaurant chain Steak 'n Shake and even political leaders
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