Gatorade is adding its brand to the string of corporate marketing SNAFUS with their new WNBA campaign “Let Her Cook”. The response has ranged from derisive laughter to angry sneers. Not exactly what the suits expected, I’m sure.
Obviously, someone in the advertising department bullpen was looking for a pithy phrase that would fit on a billboard crowded with images of sweaty women, but didn’t think through other implications.
So how did Gatorade – a company that traditionally nails it with their advertising – honor Caitlin Clark and the WNBA? Well, they rolled out a questionable and unfortunate slogan right around the WNBA’s All Star break. (snip)
For those that aren’t familiar with what “Let her cook” or “Let him cook” means in the modern day, it’s basically the modern day version of “don’t let them get hot.” If someone is “cooking” in sports, their performing a skill at a really high level, and the three-word phrase in encouraging everyone else to “let them” continue doing so.
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