It usually feels good to be part of the majority. There’s a sense of safety – and sometimes power – in numbers. However, there are plenty of times when being legion comes with negative connotations. It can also be downright disadvantageous, like supporting Manchester United at the moment or being a BBC licence-fee payer.

We can now add another, somewhat more hefty majority to the list most people wish to avoid being a part of: the so-called global majority.

For some time now, activists in Western countries have been pushing the term ‘global majority’ as a replacement for the term ‘ethnic minority’. The reasoning is simple enough if you are a simple person: there are far more non-white people in the world than white people.

It is clearly meant as an attempt to further the pursuit of social justice. We know the tired old trope: whitey colonised the world, strip-mined the resources, walked on the Moon and generally can’t be trusted. So now it’s time for the ‘global majority’ to have a go.