In the latest sign that Democrats still have no idea why they lost the 2024 election, the party is planning to spend $20 million on an initiative called “Speaking with American Men: A Strategic Plan.” Spoiler: it’s every bit as ridiculous and cringeworthy as it sounds.

The New York Times was the first to report on the proposal, known as “SAM” for short. As they explain, SAM “promises investment to ‘study the syntax, language and content that gains attention and virality in [male] spaces.’ It recommends buying advertisements in video games, among other things.”

It’s easy to see why Democrats are panicking about their standing with men. Last November, Kamala Harris lost six points overall among male voters compared to Joe Biden’s performance in 2020. That shift was more pronounced among racial minorities – Trump performed seven points better with Black men and an astonishing 12 points better with Latino men.

Young men – and young minority men especially – moved toward Trump at an even greater clip, a worrying sign given that Democrats typically rely on winning a large majority of young voters. According to the Associated Press, Trump gained about 20 points with young Black and Latino men, and he won about 60 percent of White male voters under 30.