For years, there’s been a spike in moviegoing on Tuesdays, when it can cost half as much to take a trip to thousands of cinemas across the country.

AMC Theatres — the country’s largest exhibitor — upped the ante in a major way on Monday when extending the discount to Wednesdays for members of AMC Stubs program, which is free to join (the loyalty program presently boasts 36 million subscribers).

Beginning July 9, 2025, Stubs members can buy a ticket for all releases at 50 percent off the normal adult-evening ticket price. The new policy will commence several days before James Gunn‘s Superman flies into cinemas on July 11 and not long after July Fourth tentpole Jurassic World: Rebirth debuts on July 2.