They want butts in seats.
Years after the pandemic forced movie theaters across the country to close down — sending everyone home to their streaming devices — cinema chains are struggling to figure out how to bring audiences back.
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And they’re looking at everything — from lifting strict anti-phone policies to raucous sing-alongs.
“We need to find a way to get people back into the habit of going to theaters,” John Fithian, co-founder of consulting firm The Fithian Group, told Variety. “You can’t stay stuck in a 100-year-old way of doing business — that’s not going to work anymore.”
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