Stop With the Crappy Movies?: Theaters Trying Everything to Bring Audiences Back

They want butts in seats.

Years after the pandemic forced movie theaters across the country to close down — sending everyone home to their streaming devices — cinema chains are struggling to figure out how to bring audiences back.

Advertisement

And they’re looking at everything — from lifting strict anti-phone policies to raucous sing-alongs.

“We need to find a way to get people back into the habit of going to theaters,” John Fithian, co-founder of consulting firm The Fithian Group, told Variety. “You can’t stay stuck in a 100-year-old way of doing business — that’s not going to work anymore.”

Beege Welborn

Just stabbing in the dark here, but I think they're missing the big picture.

Join the conversation as a VIP Member

Trending on HotAir Videos

Advertisement
Advertisement
Advertisement