MSNBC Ratings Crater As Viewers Tune Out Trump Victory Coverage

Mediaite 8:10 PM | November 11, 2024

MSNBC saw its audience crater on Thursday, just days after the left-of-center network beat CNN in election night ratings for the first time ever.

Thursday’s total average daily viewers on Fox News came in at 2.6 million and 375,000 in the coveted 25-54 age demographic, according to Nielsen data. Meanwhile, MSNBC brought in only 596,000 total viewers and 71,000 in the demo. CNN brought in 419,000 total viewers on Thursday and 91,000 viewers in the demo.

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Fox News was up some 60 percent year over year for the day, while MSNBC and CNN were down 23 and 40 percent – respectively.

Ed Morrissey

When your audience wants a particular winner and doesn't get it, that's what happens. Live by the commentariat sword, die by it too. I suspect that the news will shortly begin to focus more on newer developments than just on the election and post-mortems, at which point MSNBC's audience will return. But it might take until the start of the new session of Congress for that to happen. 

Meanwhile, Clay Travis has a record of how it started at MSNBC on Election Night, and how it went afterward. Enjoy. 


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