The film has enjoyed all the free publicity – AKA press attention – a film can muster. Journalists interviewed actors Stan and Strong, director Ali Abbasi and screenwriter Gabriel Sherman across media platforms.

None of that helped “The Apprentice” draw a crowd. The film snuck into the weekend’s top 10 film releases (barely) with a $1.6 million haul on 1,740 screens.

Sad.

Even sadder? Gleiberman’s column on the subject.