The pilsner owned by German brewing company Anheuser-Busch sits in the number three position among beers sold in the U.S., lagging behind Modelo Especial and Michelob Ultra 12 months after the industry was reshaped by outrage over Bud Light’s partnership with a transgender social media influencer. The Wall Street Journal reported that Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, compared with 7.3% for Michelob Ultra and 9.7% for Modelo, according to an analysis of NielsenIQ data by the consulting firm Bump Williams.

Modelo Especial, a Mexican import, outsold Bud Light during the critical period between Memorial Day and the Fourth of July, adding insult to injury as patriotic Americans enjoying the start of summer eschewed a brand once beloved for its flag-themed cans.