The stakes of the 2024 presidential election cannot be overstated. With Donald Trump promising to act as a dictator “on day one,” it is not hyperbolic to say the future of American democracy hangs in the balance. Against this backdrop, the Biden campaign faces a critical challenge: conveying a strong and effective image of President Joe Biden to a population and media ecosystem increasingly focused on optics over substance. Given the president’s concerning performance last week, it’s time for the Biden campaign to consider leveraging artificial intelligence (AI) to effectively reach the voting public.

While of course there are reasonable hesitations to break this dam on the use of modern technology in presidential campaigning, the consequences of not taking this approach could be dire. Moreover, in the currently under-regulated electoral landscape, refusing to use modern tools like AI is akin to entering the boxing ring with one hand tied behind your back.