Donald Trump is a master showman and marketer. He demonstrated those skills once again with his proposal to kill the tax on tips. It’s more than shrewd. It’s brilliant.

After the hoorays from waiters and other service workers died down, political analysts weighed in. Their conclusion: this is a very smart way to gain an edge in Nevada, where the presidential race is close. That’s certainly true. But Trump’s proposal is much smarter and will have a bigger impact, not because of its impact on tips, as such, but because of the larger signal it sends. That signal says to lower-income workers across the country, “I understand your struggles, and I’m with you.”

Trump’s proposal says that loud and clear. It is both a blow to the IRS (who doesn’t like that?) and a tangible demonstration of how the former president connects to everyday working people. That’s a much broader cohort than the folks who rely on tips.

President Biden has emphasized his own connection to working people. He does it every time he calls himself “Scranton Joe,” and says he was raised by every group in town except the Hmong and Aboriginal Australians. (Those groups surely would be included if they had enough voters in swing states.)