ComicsGate had a good point about the word fans: Don't call them "fans."
Call them what they are: Customers, or potential customers.
"Fans" suggests that people love you so much they will show up for whatever crap you churn out. "Customers" suggests you have to woo them and provide them with good value for money.
Hollywood would do well to correct its mindset. No one needs what they're selling. It's not fuel or food. It's a diversion.
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