Nike Has a Woman Problem

Males are competing against females. And dominating. And everyone knows why. Males are stronger and faster than females. Which is why we have a women’s category in the first place. 

But Nike, the brand that typically weighs in on every social issue from racism to the environment to women’s empowerment, has nothing to say on the matter of males stealing trophies and team berths from women and girls. 

It is easier to ignore the truth of males’ obvious athletic advantage over women than to stand up and say a very true and obvious thing and risk criticism from the gender ideologues.

Nike wants the street cred and "values" driven halo of being pro-woman. But without having to take any of the risks that come with truly taking a principled stand.