Target: We're Gonna Be More Selective About Pride Month This Year

Target has announced that it will only sell their Pride Month collection in select stores after suffering a backlash and boycott last year during the 2023 Pride season.

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The company says that instead of offering their Pride Month collection merchandise across all stores, they will be “offering a collection of products including adult apparel and home and food and beverage items, curated based on consumer feedback. The collection will be available on Target.com and in select stores, based on historical sales performance,” the company said in a statement on their website on Thursday.

Ed Morrissey

Get ready for a backlash among the woke Left. Target is about to find out -- again -- that the best option is simply not to play these games, especially when your business model relies on a broad consumer base rather than elite shoppers. 

The issue wasn't even really Pride Month, although why it requires an entire month is another issue. The real issue last year was hiring a Satanist for its designs and creating "tuck" swimsuits for kids and adults

If you keep s******g on your customers, they eventually notice. 

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