DeSantis won over many pro-choice voters in 2022, carrying the female vote by seven points (white women in particular by 18 points) and the suburban vote by 18 points, even as 56% of Florida voters said abortion should be legal. Now, the state is poised to give Donald Trump the widest margin in modern presidential elections, despite the passage of the heartbeat bill. What gives?

When you lead and govern with prudence, principle, and competence, every issue winds up being a winning issue.

While not all swing voters agree with DeSantis and Florida Republicans on abortion, they appreciate his “whole life” approach, making the quality of life in Florida — from safety and security to cleanliness and economic prosperity — superb.