Per Forbes, “The total net profits from Disney’s five Star Wars movies [is] $1.2 billion which is $2.8 billion short of the purchase price of Lucasfilm.”
Then you have to subtract the $134 million lost on Indiana Jones and Dial of Destiny, so what you’re looking at here is Disney still about $3 billion in the hole on its 12-year-old Lucasfilm purchase. That wouldn’t have been the end of the world had Disney not woke-raped those three Lucasfilm golden geese into damaged franchises that have lost their once rabid and faithful fanbase. ...
What remains incalculable, though, is the unnecessary and self-inflicted loss of public goodwill toward the Star Wars, Disney, and Indiana Jones brands.
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