"Pophouse, the pioneering global entertainment and music investment firm, announces the acquisition of the music catalogue, brand name and likeness - including the world- famous face paint designs – as well as trademarks of the iconic American rock band KISS," the Stockholm-based company said in a news release.

Pophouse called the deal a "groundbreaking partnership" that will allow the private entertainment company to "further develop and amplify the unique KISS legacy worldwide," including "preserving their iconic music, enigmatic personas, and expressive imagery for generations to come."...

“We have always been breaking new ground in popular culture, and this partnership will ensure that we continue to do so for years to come," Gene Simmons, bassist and co-founder of KISS, said in the release. "Because what Pophouse is doing, is breaking rules... The future could not be more exciting!”