As television networks battle for viewers who have seemingly endless choices of what to watch and stream, one network says its success is based on basic conservative principles, which is paying off in a big way.

Great American Media launched in 2021. The company created cable networks Great American Family, which airs movies and series, and Great American Living, which features classic sitcoms and home improvement shows, with the goal being to provide family-friendly programming as networks such as Hallmark Channel began to take on more liberal content including films focused on same-sex couples.

Great American Media CEO and President Bill Abbott confirmed in an interview with the Washington Examiner that there are no plans to include liberal messages within its films and television shows, reiterating the company’s commitment to promoting faith and family.

“I think we are relentlessly, again, focused on being supportive of family, faith, and country,” Abbott said. “And those are principles I think that the majority, vast majority of Americans can agree on, and we will never deviate from that strategy and from really having our content focused on that uplifting, inspirational experience that people feel good about, that they can watch with their families, that they can not have to grab the remote or have their kids exposed to different things that they might not be at the level of maturity to see, so we are very relentlessly focused on it, and will never deviate.”