I say it's a trap — and they fell into it — because although Trump is raising some money — campaign merchandise — he's getting free PR from his antagonists. Not only are they raising awareness of this buyable item, they are displaying their own disgust — if not horror — at the sacred object. ....

Oh! I see Trump isn't raising money: "None of the money garnered from the Bible will go toward Trump's presidential campaign, the website states."

He's not raising money. He's not even garnering money.