Bud Light's Billion-Dollar Boycott

Anheuser-Busch InBev (BUD) reported record revenues for 2023 Thursday but said its “full growth potential was constrained” by its US business, where sales were hurt by a boycott of Bud Light over a sponsored Instagram post with Dylan Mulvaney.

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In North America, organic revenue, seen as the best measure of operating performance, plunged $1.4 billion last year as beer sales by volume tumbled in the region, primarily due to a decline in Bud Light sales in the United States. Beer makes up the lion’s share of AB InBev’s revenue.

(via Instapundit)

Ed Morrissey

Vodkapundit and I agree on this point: Mulvaney was a secondary driver in the boycott. The real driver of the boycott was Alissa Heinerscheid, the "sneering marketing exec" who publicly castigated Bud Light's loyal consumers for enjoying the "fratty humor" of the ad campaigns before her oh-so-enlightened leadership. To this day, A-B InBev has still not apologized for this:


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