Wendy’s announced a new AI-powered menu that could potentially result in some customers paying more for their food depending on the time of day they visit. The company calls it a dynamic pricing system, and it is set to roll out next year, according to ABC News.
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The dynamic pricing system is akin to Uber’s “surge pricing,” but instead of a ride, lunch costs more during peak times. Wendy’s CEO Kirk Tanner said prices will fluctuate based on factors like demand, time of day and weather.
Wendy’s changes come as fast-food chains have seen sales decline. With the new concept, Wendy’s aims to reverse that trend and increase profits, according to Tanner.
The company claims that AI on digital menu boards will lead to more accurate orders for customers, with less chance of human error.
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