Wendy’s announced it will launch new menu prices that will fluctuate depending on the time of day.
The country’s second-largest burger chain, which has 6,000 restaurant locations, said the change will begin next year. ...
Wendy’s CEO Kirk Tanner said the company will spend $20 million on high-tech digital menu boards that can update prices in real time, similar to surge pricing strategies adopted by rideshare companies like Uber and Lyft, airlines and hotels.
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