Anson Frericks, a former president of operations for Bud Light’s parent company Anheuser-Busch, told Fox Business that the brand is having difficulty winning back consumers because Anheuser-Busch has not asked the customers “to come back to them.” 

“They haven’t done a good job of climbing out of this ditch at all,” Frericks said. “You still have sales that are down 30% week over week, and that’s despite them last summer spending three times their planned marketing budget on Bud Light.”