There’s a famous scene in Seinfeld in which George passes on a TV pilot deal with NBC, only to later accept for less money than originally offered. 

“In other words, you held out for less money,” Jerry says after George tells him the deal. “You know the basic idea of negotiation, as I understand it, is to get your price to go up.” 

The scene comes to mind after learning about New Jersey’s recent attempt to save the environment by banning single-use plastic bags in grocery stores.

A new study published by Freedonia Custom Research confirmed that New Jersey’s law, which went into effect in 2022, backfired badly.