Filthy rich? Done. One REALLY big bicep? Yes. An epic night out with Peyton Manning, @postmalone & @danawhite? The Bud Light Genie’s here in our Super Bowl LVIII commercial to make it happen pic.twitter.com/pWWs945CmN

— Bud Light (@budlight) February 6, 2024

What do we all think? To me, this is EXACTLY what Bud Light should be doing. This is what the light beer brand should always have been doing. Instead of going woke with Dylan Mulvaney, the company should have always stuck to its roots. ...

It had been that way for a long time, and for reasons nobody understands, the company decided to lob a woke grenade right into its marketing department.

Now, Bud Light is aligning itself with Gillis, the UFC and making it clear that it wants to return to being a party beer. Its Super Bowl LVIII ad couldn't make that any clearer. It's the opposite of the Dylan Mulvaney promo, and that's incredibly smart.