The No AI Fraud Act cites several instances of AI being used to make it appear that celebrities created ads or art that they did not actually create. For instance, “AI technology was used to create the song titled ‘Heart on My Sleeve,’ emulating the voices of recording artists Drake and The Weeknd,” states the bill’s text. AI technology was also used “to create a false endorsement featuring Tom Hanks’ face in an advertisement for a dental plan.”

But while the examples in the bill are directly related to AI, the bill’s actual reach is much more expansive, targeting a wide swath of “digital depictions” or “digital voice replicas.”

Salazar and Dean say the bill balances people’s “right to control the use of their identifying characteristics” with “First Amendment protections to safeguard speech and innovation.” But while the measure does nod to free speech rights, it also expands the types of speech deemed legally acceptable to restrict. It could mean way more legal hassles for creators and platforms interested in exercising their First Amendment rights, and result in a chilling effect on certain sorts of comedy, commentary, and artistic expression.

[Legislate in haste, repent at leisure. Are there not already legal remedies for fraud and unauthorized use of identities for commercial purposes? This sounds like a civil issue in most cases, and prosecutable fraud in others if done egregiously. The first question we should ask when new laws get proposed is: do we really need this? — Ed]