The Iowa Caucuses are scheduled for Jan. 15, leaving just over a week of breakneck campaigning before what could be a decisive day in the Republican primary.
The Iowa Caucuses provide an opportunity for underestimated candidates to nab a key win by focusing their time and money on the early state. A victory there can help build steam and boost fundraising before the following primary later this month: New Hampshire.
A poor performance in Iowa, though, can end an already struggling presidential campaign or at least raise doubts about its viability.
“We’re moving away from persuasion and into the expectation-setting phase of the campaign,” Colin Reed, a Republican strategist, former campaign manager for U.S. Sen. Scott Brown, R-Mass., and co-founder of South and Hill Strategies, told The Center Square. “Voters in the early states have been getting hammered for months with candidate events, town halls, ads, meet and greets. There’s less and less new information likely to change their minds.”
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