The Fear Factor and Winning the Independent Voter

Voter trust and fear over the 2024 election are driving unprecedented interest in independent voters. The candidate who can address these fears, whether that candidate is Biden or Trump, will go on to win. With only a handful of states up for grabs, they need the independent vote.

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Winning independent voters is going to be a challenge. What’s more worrying for America is that a majority of Pennsylvania and Arizona “first-time voters” (voters aged 18-24) are ‘scared’ for the well-being of our country if either Trump or Biden is elected. But they see bipartisanship, or a politician who works across both sides of the aisle, as the only option that gives them some promise of security.

In a recent Bullfinch poll conducted in two of the likely 2024 battleground states, 54% of voters from Arizona and 52% from Pennsylvania felt their best representative would be a politician who works with both sides of the aisle. In fact, the data shows that in a toss-up state like Pennsylvania, 51% of self-identified Democrats and 45% of self-identified Republicans prefer a candidate that works with both sides of the aisle over a candidate that works and votes only with their party.

The problem these voters have is one of trust. There is little indication that either the Democrats or Republicans can convince independent voters they can be trusted.

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