On the Dec. 13 edition of The Matt Walsh Show, Walsh explained that the successful boycott was incredibly significant and that those who have abandoned Bud Lite should not back down. “[F]or once in our lives, for once ever, in modern American history, conservatives fought back in an organized, competent, effective way. We organized a boycott. We stuck with it,” he said. “We actually made the woke company feel the pain. We imposed our will in a way that conservatives have never been able to do, ever. The Bud Light boycott is by far — and it’s not close — the most effective conservative boycott of a major company ever, of all time.”

[It’s not going away until Anheuser-Busch explicitly apologizes for its Dylan Mulvaney/Alissa Scheinerheid fiasco. Why haven’t they done so, when it’s such an easy and obvious solution? Because they want to remain committed to the DEI/CRT ideology that created the fiasco in the first place. Instead, as Matt Walsh says, all they’ve done is attempt to market to *their concept* of conservatives, which keep missing the mark, because their marketing department is filled with Academia-produced Alissas.

But in the long run, it won’t matter if they do apologize at this point. Bud Light is an indistinguishable entry in a highly competitive market of mediocre diet lagers, and its consumers have already migrated to other competitors and established new loyalties. This isn’t really a boycott at this point … it’s a brand collapse. — Ed]