Rumble, the video-sharing platform and cloud services provider (NASDAQ: RUM), filed a lawsuit today in federal court in Florida against two co-founders of a purported watchdog organization. Rumble sued Nandini Jammi and Claire Atkin, co-founders of Check My Ads, a 501(c)(3) tax-exempt corporation that routinely targets news outlets and platforms that do not adhere to their political worldview. Also named as defendants are John Does – numbers 1 through 10 – as yet-to-be-identified individuals who helped prepare and publish the defamatory information on their website.

Rumble is represented by the law firm of Clare Locke LLP, which is among the foremost defamation and First Amendment litigators in the United States.

“As an unapologetically free-speech platform, Rumble’s mission is to provide all content creators and users a place to speak, listen, and debate freely, regardless of their political perspective. When anti-free speech zealots, whose self-declared mission is to shut Rumble down, lie to inflict intentional economic harm on our company, we have no choice but to hold them accountable,” said Rumble Chairman and CEO Chris Pavlovski. “Defamation is not free speech. We have filed this lawsuit because we have a responsibility to our shareholders, creators, users, and advertisers to act, and not sit idly by, when someone attacks our company’s reputation solely to silence differing political views. Our mission requires it.”

As promised, the cavalry has arrived.

Mulitple fronts are now opened up against corporate media and activists, by mulitple companies.

Rumble will use all our might in defending our mission against activists who want to desotry us. https://t.co/Mc5UxCd73m

— Chris Pavlovski (@chrispavlovski) November 29, 2023

[Have at it guys. This is wonderful. ~ Beege]